KTL Solutions Resource Library

How A Distribution Company Uses Dynamics Business Central for Sales & Customer Relationship Management (CRM)

Warehouse interior

Use Case

A distribution company that supplies consumer electronics and industrial equipment to retail and B2B customers need an integrated system to manage inventory, sales, and customer relationships effectively.

Solution with Business Central

  • 360° Customer View – Access complete customer history, including past orders, interactions, and outstanding invoices.
  • Lead & Opportunity Tracking – Manage sales pipelines and track potential deals.
  • Automated Follow-ups & Reminders – Schedule follow-ups to improve customer engagement and retention.

Outcome

  • Better customer service and faster response times
  • Increased sales conversion rates
  • Higher customer retention and repeat business
Scroll to Top